SoCal Kenpo Karate

SoCal Kenpo was in need of printed promotional material for an upcoming seminar they were hosting. They provided an illustration and logo that had been designed as part of their brand identity but needed assistance constructing a poster and flyer that mirrored the brand and encouraged participation in the event.

I started the project by laying out informational text and finding fonts that worked well with the brand. I then turned to arranging the different sections of the design and creating variations to show the client. Once one design was chosen it was developed further, until it arrived at what is shown below as the finished product.